Retention revenue

2pp churn improvement, the conservative default (industry data supports 1-5pp; adjustable)

15,000 customers × 2% × $675

= $202,500 / year

CSR labor saved

About 65% of reminder confirmations get a reply the AI handles end to end, ~2.5 min each (5 appts/customer/year)

75,000 appts × 65% reply × 2.5 min × $20/hr

= $40,625 / year

Re-treatment savings

6% baseline re-treatment rate × $75/visit × 30% reduction

75,000 appts × 6% × $75 × 30%

= $101,250 / year

Add-on revenue across your services

Most operators run several upsell services (mosquito, termite, rodent, and so on), not one. AI works each into about 1.5% of your base per year. Blended value ~$600/year per add-on. Conservative vs. HomeTeam at scale.

15,000 customers × 1.5% per service × 2 services × $600

= $270,000 / year

Multi-year customer value

Add-on customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$270,000 year one × 3.0 more years

= $810,000 / year

CSR + rep time saved

AI runs every outreach conversation end to end (questions, objections, scheduling) that a CSR or rep would otherwise handle, ~5 min each.

30,000 conversations × 5 min × $20/hr

= $50,000 / year

Inbound sales revenue

Half of AI-handled calls are sales; 10% of those close. Call volume and AI scope are adjustable in the assumptions.

600 calls/mo × 50% AI scope = 300 calls/mo

× 50% sales × 12 × 10% close × $675

= $121,500 / year

Multi-year customer value

Customers closed on the phone keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$121,500 year one × 3.0 more years

= $364,500 / year

Call time, training, and hiring saved

Sales calls run ~7.5 min and service calls ~5 min, valued at $1 per minute of call time: what a staffed phone seat really costs once wages, training, hiring, and retention are counted.

150 sales calls × 7.5 min + 150 service calls × 5 min

= 1,875 min/mo × 12 × $1/min

= $22,500 / year

Win-back revenue

Cancelled pool ≈ 2× active count (quit-before-starts, dead quotes, lost leads, actual cancels), adjustable in the assumptions. Persistent multi-touch AI outreach.

15,000 × 2 = 30,000 pool

× 0.5% AI win-back × $675

= $101,250 / year

Multi-year customer value

Recovered customers keep paying after year one. At 25% annual cancellation they stay about 4.0 years (1 ÷ cancel rate); this stream is years two onward.

$101,250 year one × 3.0 more years

= $303,750 / year

CSR + rep time saved

AI fields the replies across your whole cancelled pool: about 30% respond somewhere in the cadence, ~6 min of back-and-forth each that a CSR or rep would otherwise handle.

30,000 pool × 30% reply × 6 min × $20/hr

= $18,000 / year